Users' home feeds are customized to the week of pregnancy they are currently in. We were able to use this basic information to create a custom experience for each user.
Guides allow users to take a deeper dive into any specific pregnancy-related topic, such as Nursery Decor.
The calendar allows us to let users know when milestones happen or when they should be seeing their doctor. Users can also create their own custom events or reminders.
What We've Achieved
- Users felt a sense of personalization since their feed of content updated weekly
- We were able to infuse a sense of whimsy and delight in an otherwise straightforward editorial layout
- The scrolling nature of the feed increased engagement and time within the app