I created a cart experience for our partner site. There was no digital buy flow for the product at the time – the only way to purchase their services was over the phone. 

A rough outline of the process I followed was:

  • Research
  • Card sorting
  • Journey mapping
  • Whiteboarding
  • Wireframes
  • User testing
  • Handoff

Research, persona development & Card sorting

I took the research I received from the business team, along with interviews with our sales agents and created three personas to represent our target users as well as outline our three main user journeys. Then I worked with the business team and the UI designer to take all of the inputs required to submit an order and find groupings and a cadence that made the most sense within the context of a digital buy flow. We focused on opportunities to build trust and value so users would be more comfortable inputing sensitive information such as social security number.

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